Chapter 11Boutique Hotels

Design-led properties,
quietly filled.

PhilosophyPoint of view

A boutique hotel isn't a room inventory — it's a point of view. We build the systems that translate that point of view into full occupancy at rate integrity, without diluting the brand in OTA fine print.

Use caseWhere we come in

The 24-key city hotel losing 32% to OTA fees

You have a beautiful property, a growing Instagram, and a growing dependence on Booking.com. We rebuild the direct-booking spine so guests find, trust, and book you — often before they ever open the OTAs.

PipelineThe engagement, step by step
01

Brand & booking audit

Voice, imagery, funnel gaps, rate parity, PMS integration state.

02

Direct booking engine

A conversion-obsessed reservation flow tuned to your property's ADR.

03

Editorial content system

Weekly stories, room films, chef features — designed for organic discovery.

04

CRM & concierge automation

Pre-arrival, in-stay, and post-stay sequences that raise NPS and repeat rate.

05

Loyalty & referral loop

Members-only rate, private windows, guest-to-guest invites.

DeliverablesWhat you get

A discrete, well-made set.

  • 01Direct booking site + engine
  • 02Editorial content calendar (12 mo)
  • 03CRM automation (12+ flows)
  • 04Loyalty membership program
  • 05Monthly performance review
  • 06OTA reduction roadmap
PreviewYour operator console

A live view of what we compound.

Every client gets a private console. Below is a representative snapshot of the boutique hotels dashboard.

Sign in to your dashboard
Boutique Hotel Console
Last 30 days
Direct share
64%
+22 pts
ADR
$412
+9%
RevPAR
$334
+18%
NPS
72
+11
Direct booking share
Channels
Direct site
1,284 bkgs
$529k
OTA (blended)
612 bkgs
$231k
Members rate
204 bkgs
$79k
Corporate
142 bkgs
$50k
ContinueOther chapters
11A conversation

Stop renting attention.
Start owning your bookings.

We take on a small number of hospitality partners each quarter. A conversation is the natural first step.